SAME SAME BUT DIFFERENT | SPOOK MAGAZINE

Stylist Grace Dlabik of GiDi Creative, was recently interviewed by Spook Magazine, about her creative practice and work in Melbourne and New York fashion industry. The interview featured photos of SZN worn by gorgeous sister models Wegahta and Shewit, here's an excerpt from the interview:

SPOOK: You’ve been in the fashion industry for a long time and working in different areas throughout that. Tell us a bit about your back story and how you got into things. 
GiDi LOVE: I’ve been in this industry for half of my life now, and always predominantly in street wear. When I finished school I went and designed with Fubu – I got a job as a production assistant and then became a product developer and fashion designer. Obviously they were a huge brand in the 90s and was the biggest brand in the States at that time, and I just really resonated with that street culture. When I started my career it was all really great and exciting, designing things and seeing people wearing my stuff and the launches we were doing, but it was all really superficial.
After a few years of being a stay at home mum and taking time to look after my son I went back to work and that evolved into doing styling and then creative direction, but everything was still on a very superficial level, and sometimes I felt quite jaded about the industry and what we were doing, enticing consumerism, what impact we were making... read more here.

[PHOTO: Creative Director & Stylist: GiDi LOVE of GiDi CREATIVE, Photography: Paul Philipson, Makeup: Wanda Waller, Models: Wegahta Ghebremeskel & Shewit Ghebremeskel @ XO Studios.]