Beyond what we know about what causes damage to the environment, whether or not the government will take action or if the people believe, there is doing the right thing. Doing the right thing should be inherent, not a statement, not a point of difference, not a raison de etre... it should just be logical.
Issey Miyake once said: “The purpose – where I start – is the idea of use. It is not recycling, it's reuse.” Source: Hastings Online Times
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